A photo is circulating the internet, purporting to show an advertisement for young women’s accessory retailer Claire’s selling “Emo Scars” which would allow young women to look as if they are cutting themselves via press-on scars. But is this image real?
It’s a hoax, and we’ll tell you why.
If you ignore the photo (below) and look at the text in the fake ad, it contains basic grammar errors, such as “simply wet and lay on you arm,” along with sentences lacking capitalization.
The logo for Claire’s in the fake ad is an older Claire’s logo, and doesn’t quite match the original. If you look at the comparison of the logo in the ad with the real logo, you’ll find that the circled “a” is considerably different in the fake ad. The circled “a” in the original Claire’s logo is thicker and the top of the letter protrudes upward far more than in the fake.
A search of the Claire’s website will yield no results when searching for emo scars. There is no evidence they sell anything even close to this type of product.
It’s a hoax.
Below is the fake ad that has been circulating.
The text reads:
Transfers to give you that ‘depressed / cool’ look without the hassle and pain?
simply wet and lay on you arm
no need for the pain!
Notice that there is a lack of capitalization for many of the sentences in the ad. Obviously a business as prominent as Claire’s would have proper grammar and capitalization in any ad. It’s also safe to say they’d never sell anything like this.
Let’s take a look at the logo itself, compared to the original Claire’s logo. Notice the particular difference in the letter “a” in each:
If you see anyone sharing this photo, link to this ad in the comments and let them know it’s a hoax!
Filed under: Hoaxes & Rumors