Rumors this week that Justin Bieber’s personal laptop was stolen – with hints that an embarrassing video may see the light of day – were nothing more than a PR stunt to designed at promoting his new music video “Beauty and a Beat” featuring the singer and Nicki Minaj.
2:33pm 10/12/12 Update: There appears to be some confusion brewing on this matter. A publicist has claimed that a laptop was stolen, while others believe this is merely an attempt to keep the story in the news.
The video is presented as it were filmed by Justin Bieber’s personal camcorder, which ties into the “stolen video” hoax. With a sort of “Blair Witch” reference, we read the ominous text:
In October of 2012 three hours of personal footage was stolen from musician Justin Bieber. The following footage was illegally uploaded by an anonymous blogger.
The first few moments of the video appear to be regular home movies before the music video itself begins. The rest of the music video is shot mostly from Bieber’s own hands as he dances and swims in a party atmosphere, occasionally appearing to hand the camera off briefly.
Thus, this music video is the “personal video” on the fictional missing laptop. It may upset some, but we feel it was a rather clever marketing ploy, especially because the video itself was shot as in the style of a home movie.
Check out the video below.