Chop Magic is a food chopper advertised on television, which promises to make food preparation effortless. Have you used Chop Magic? We want to hear from you.
As Seen on TV food “choppers” have been a staple of television advertising for years, and everyone remembers some of the goofy commercials for choppers such as Slap Chop or Banzai Chopper. The newest entrant into the food chopping arena is Magic Chop, fronted by Billy Mays disciple Marc Gill.
The official website is buychopmagic.com, which was registered on May 21, 2013.
Chop Magic costs $19.95 plus $7.95 processing and handling for a total of $27.90. You can add a second Chop Magic for another $7.95 for a grand total of $35.85. Note that there is no way online to simply order a Chop Magic without the second “free” one included.
Please see our article entitled The “Get a Second One Free” Marketing Ploy regarding this common tactic used by As Seen on TV advertisers.
Below is a recent television advertisement for Chop Magic:
Transcription of television commercial
Hi, Marc Gill here with the Chop Magic. You’re gonna love the way this beauty can chop, mince, slice and dice in just seconds. Chopping vegetables the old way takes forever. It’s tough work and such a mess! Well not with Chop Magic. Go ahead, chop a whole onion in one second. No odor and no tears. Julienne peppers, squash and zucchini in just 3 seconds. That’s a stir fry that makes other choppers cry. It’s even strong enough to go through solid sweet potatoes, like a warm knife through butter, yet easily chops delicate tomatoes to perfection. Now make fresh egg salad, healthy col slaw or delicious party dips in no time. The secret: 12 ultra-sharp, stainless steel precision blades that guarantee uniform results every time. It’s so fast and easy, you can chop all the meat, cheeses and fixins for a super-sized salad bar in a fraction of the time. Why hassle with a knife and messy cutting board? Chop Magic’s catch container keeps your kitchen clean and doubles as a 6 cup mixing and measuring container. Snap on the dicing blade and instantly prepare fresh fruit salads, zesty salsa, or a mountain of garlic without it sticking to your hands. And look, everything stores inside which makes it the ultimate space saver. Plus it’s all dishwasher safe. Now during this exclusive TV only offer, you can get Chop Magic for just $19.95. Call now and as a bonus, we’ll send you two Perfect Tortilla pans with recipe book so you can shape, bake, and create delicious tortilla bowls. Use Chop Magic to load ‘em up with all your favorite toppings free! But I’m not stopping there, call or click now and get a second Chop Magic free, just pay separate processing and handling. Yep, you get it all, two Chop Magics and two Perfect Tortilla pans, a whopping $50 value, all yours for just $19.95. Don’t delay, order today!
Because Chop Magic is not available in stores, we ordered it online and it took nearly 6 weeks to arrive.
Our initial impression merely from the advertising is that it looked to be made of inexpensive plastic, and we were right. The plastic is not of high quality, and the blades – while seemingly sharp upon our first tests – feel somewhat flimsy when chopping tougher items. Size-wise, it is about what we expected.
We found that Chop Magic can perform some chopping tasks effectively, it isn’t always the cinch that the advertising shows. A certain amount of force must be used to complete the cutting process.
The first negative item we have noted was in ordering the product via the website. There is no subtotal given after you fill in your credit card details, and it isn’t even clear if you’re ordering just one Chop Magic, or if they automatically setting you up with the buy one, get one for extra shipping. You cannot order just one Chop Magic, and the second “free” order is automatically included.
If you want to order a Chop Magic online, be prepared to be charged $35.85 for two, as there is no way to just order one. The order page only lets you select in groups of buy one/get one, as they state:
“How many buy one, get one free Chop Magic™ chopper sets would you like to order?”
We find this marketing tactic to be deceptive, as they advertise Chop Magic for $19.95, but provide no way to order just one.
Have you used Magic Chop? Let us hear from you in the comments below.
Last updated October 29, 2013
Filed under: Reviews