A Florida jewelry store held it’s third annual Christmas promotion offering a free shotgun with purchases of $450 or more.

“Fire and Ice”

In a holiday promotion called “Fire and Ice,” the jewelry store Downtown Goldsmith Jewelry and Engraving in DeLand, Florida offered a free 12-gauge shotgun (“fire”) with the purchase of any jewelry (“ice”) over $450.

“We kind of took the take off the shotgun wedding and twisted it a little bit so more people could get involved,” owner Jessie Czerok said.

It has been a successful promotion, with customers traveling for miles to take advantage and get the free $270 shotgun.

“My wife loves jewelry, and it was an opportunity for us to get jewelry. And I get a gun, first one in 20 years. So, you have the best of both worlds,” one customer told WESH.

In response to critics who have questioned the promotion, the owners noted that those seeking a free shotgun would have to pass a background check. “If they don’t pass, they don’t get a gun. We don’t just let anyone walk out of here with a gun,” Czerok said.

On its Facebook page, the store noted that this year’s promotion had garnered significant attention.

“…our annual “Fire and Ice Holiday Promotion” (Free shotgun with select jewelry purchase) has garnered a lot of attention. Lead story in the News Journal online (and in print tomorrow), an interview with CBS News, and a live FOX 35 interview and broadcast from the store!”

The store has also held the promotion on Valentine’s Day in years past.