Genie Bra Review: Does it Work? (Feb. 2015 Update)

Genie Bra Review: Does it Work? (Feb. 2015 Update)

Genie Bra is advertised as a comfortable, conforming bra which doubles as a camisole. Today we offer our Genie Bra review along with additional product information.

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About Genie Bra

Genie Bra has been advertised non-stop since mid-2011. It is advertised as a comforming, comfortable bra. The official website is which was registered on December 29, 2010. Now that a variety of other Genie products have appeared on the marketplace, Genia Bra is now sometimes referred to as “The Genie Bra Classic.”

How Much does Genie Bra Cost?

  • Online: Genia Bra (with pads) costs $9.99.
  • Stores: Genie Bra is now readily available in many stores. A box of two Genie Bras is about $15.99.


  • Originally it only came in 3 colors. This has now been expanded to 18 colors.
  • Conforms to your shape
  • Doubles as a camisole
  • Pouch for pads to provide extra lift
  • Targets 3 zones of “comfortable compression” – Back, bust, and sides
  • 96% nylon, 4% spandex
  • Machine washable
  • Available in stores
  • From the makers of Cami Shaper

Screen Shots

  • Below is a screen shot of the official website, taken in November 2013:


  • This is the website as it appears in February 2015:

Genie Bra February 2015

Our Genie Bra Review

We asked several subjects of different sizes try out the Genie Bra in late 2013 and give us their thoughts. After finding little agreement among our testers, we looked into why opinions differed so greatly, and found that the proper sizing is the factor that most affected opinions of our Genie Bra testers, along with the body type of the person wearing it.

Oddly, the different colored Genie Bras seemed to fit our subjects differently. One complained that the white bras were tighter than the beige ones of the same size. A look at the Genie Facebook page indicates that two problems seem to be with sizing and customer service. The customer service concern can be easily avoided by purchasing the product locally, as they are easily found at several retailers such as Walmart, Rite Aid, As Seen on TV stores, and Bed, Bath, and Beyond.

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Size Problems

Our subjects all agreed that the Genie Bra sizes tended to run on the small side. The bustier and plus size subjects did not rate the Genie Bra as highly as smaller busted women, with the primary complaint being that they could not find a properly fitting bra. One subject, for example, should have been an XL based on the Genia Bra sizing chart, but found even the 2x and 3x to be too tight.


Those who found the Genie Bra to be most comfortable were smaller women who found the product to fit better than larger subjects. Smaller women with smaller bust sizes gave Genie Bra the highest marks. Plus size women and those with larger busts liked it the least.


The general consensus regarding the pads is that they were not necessary. Our subjects said that the pads did not make much of a difference, and in some cases they bunched up or shifted around. One referred to them as “pasties.”

Other Genie Products

Several other Genie products have hit the market following the success of the Genie Bra. These include the Genie Zip Bra, Genie Slim and Tone Leggings, and Genie Slim Jeggings.


According to Target’s website, the most popular alternative by those who have viewed Genie Bra on their site is the Hanes Women’s ComfortFlex Fit Stretch Cotton Sports Bra. This has a 4 star rating, with over 600 reviews, on Amazon.

Bottom Line

By far the biggest concern with Genie Bra is that of sizing. Other than that, there was little consensus on the product among our testers. It had better reviews from smaller-busted women and those who could find a proper fit. Plus size and bustier women did not generally like it as much. If you want to to try Genie Bra, we suggest purchasing it locally to avoid shipping costs and delays. Buying locally will give also you the opportunity to return it if you don’t like it, or if sizing is problematic for you.

Your Turn

Have you tried Genie Bra? Let us hear from you in the comments below.

Updated February 9, 2015
Originally published November 2013

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