The affiliate marketers are on the prowl - flooding ad networks with "a mom's trick" ads for snake oil, aka wrinkle cream.
Don’t fall for these sites.
Browse a few of them to see how they’re all using the same basic premise of a fake story of an ordinary mom who uses their two products to look younger. The names change, the products change, and the website’s willingness to admit the story is fake will vary as well.
If you Google the exact phrase “mom’s trick to a wrinkle free face” you’ll come up with tens of thousands of web pages. As of this writing, there are 41,200 of these sites. Many of those appear to have little or no traffic, perhaps having been abdandoned by the affiliate who created it once they realized the people selling them their affiliate package were scammers as well.
But below is a sampling of some of the low-traffic sites along with some of the recent entrants in the race to take your money via advertising. Many of these sites will advertise a subdirectory, while the main page has nothing or forwards elsewhere. It’s certain that within a year, most of these will be long gone. But for now, here’s a sampling of a few of the 41,200 phony wrinkle sites online. I’ve tried to include the phony name being used, the cost after the product trial ends, and another other relevant notes.
Note: I’ve made some addtions to this article on 5/2/2012
amyswrinkleeraser.com – Janet, disclaimer admits is fake, $89.95 charge after 30-day trial. Products are Belisi RX and Cupuac Vital. Nag popup upon exit.
ch9newstoday.com – Emily, no disclaimer that story is fake, doesn’t state charge after trial ends. Products are ActivDerma and RejuvaLabs. Nag popup upon exit.
consumerlifestyles.org- This one has been advertising via Adsonar. The page advertised features “Mary” (it was “Marcy a few months ago) which the disclaimer admits is only based “loosely” on a true story, and the photos and comments aren’t real. The products advertised are Veloura and Re-Juv, which will cost you separately. Veloura will cost you $94.95 after a 12-day trial, while Re-Juv will cost you $77.95after an 18-day trial. It’s all nicely topped off with a nagging popup that doesn’t want you to leave. Ad on 5/2/12 for this site stated: Woman is 53 But Looks 27. Mom publishes free facelift secret that has angered doctors…
consumerwatchweekly.com – Emily, disclaimer admits story is fake, $89.95 charge after 30-day trial. Products are Radialabs and Hydroxatone. Nag popup upon exit.
consumerlifestyletrends.com (main article listed as “top pick”) – Mary, disclaimer claims the story is true! $97.88 charge after 10-day trial. Products are AuraVie Wrinkle Reducer and Juveneu. Nag on exit. Note that the before/after pictures on their main page are a different person than shown in the article, and claimed to be a true story in the disclaimer. The main page says her name is Marcy while the article says Mary.
consumerproductsdigest.com – Compare to the others – it’s the exact same template. This one calls our phony character “Heather Walker” and pushes the product LifeCell. The disclaimer admits everything above it is fake. We’re not told how long the trial is, nor how much the charge is after the trial is up.
consumerproductsdigest.org- Virtually the same as the .com version. This one also calls our phony character “Heather Walker” and pushes the product LifeCell. Complete with undated, phony comments. Ads on 5/2/2012 for this site stated: 53 Year Old Mom Looks 33. The Stunning Results of Her Wrinkle Trick Has Botox Doctors Worried and shows the incorrect url as “consumerproducts.com” – which is deceptive. The disclaimer admits everything above it is fake, based “loosely off a true story.” We’re not told how long the trial is, nor how much the charge is after the trial is up.
daily-lifestyles.com – This one bugs me. The primary domain forward to a Yahoo page, but other pages are being advertised via Adsonar, such as “http://www.daily-lifestyles.com/?p=0001&s=4722″ and these contain our usual, generic template, using the same text, pictures, and comments as many others. Why forward your domain guys, hmm? Their disclaimer admits the story about “Paulette” is not real. It’s funny – their picture on the left is of a different person than the before/after photos. You’ll be charged $69.95 after the 30 day trial. Their products are Radialabs and No Wrinkles Now. Compare to consumerlifestyles.org above. Same thing.
lifestylesalert.com – Virtually the same as dailylifestyles.com, even down to the phony name. This one is also being advertised on Adsonar networks such as the Huffington Post. You’ll see products Complexion MD and DermaLift-SP. This one will hit you with a $79.95 charge after a $79.95 charge after a 15-day trial.
newsforconsumers.com - Martha, disclaimer admits story is fake, $69.95 charge after 30 day trial. Products are BellaPlex and Hydroxatone. No nag popup.
smartstyleliving.com – Mary, disclaimer admits story is fake, doesn’t state charge after trial ends. Products are Allu Skin Care and Lush Illumination. (Other sub-directories on this site have different variations of this template.)
thehealthreports.com – Paulette, no disclaimer that people are fictional, $69.95 charge after 30 day trial. Products are Radialabs and Hydroxatone. No nag popup.
thesmartstyleliving.com – Pushed by another ad network (Clickbooth), this one can be seen on the same sites, and is basically the same old phony “information” site, that admits in the disclaimer that the story is fake. In this version, we have an ordinary mom named Mary who is pushing the free trials of Nue Science and AuraVie. The disclaimer doesn’t tell you what you’ll pay after the trial, but the AuraVie link does, and that is $97.88. What’s interesting here is that they send you a 30 amount, but you only get a 10-day trial! Very sneaky sis…
As I see more being advertised, I’ll update this list. But the moral of this story is to avoid trial offers and don’t believe “mom trick” websites. They’re phony, and many of them even admit it if you get deep enough into their disclaimer.
If you have used Hydroxatone or Bellaplex, we are seeking reader reviews here.