The Coke C2 and Coke Zero Conspiracy Revealed
Tuesday, March 4th, 2008C2 Coke … A ghost town in the soda world. It was highly promoted, and adored by its supporters. Why did this products disappear so soon after launch? The “official” explanation is that the market didn’t justify it and sales were flat.
But are those the real reasons?
Further investigation reveals much more sinister reasons behind the demise of this beloved drink.
Let’s look at Coke’s C2, which was introduced and highly publicized in 2004. It was essentially half regular Coke and half diet coke, at 70 calories and several different sweeteners. It arrived amid the low-carb craze, and was heavily promoted. On television, the song “I Want to Break Free” by Queen was used in commercials, while “You Can’t Always Get What You Want” by the Rolling Stones was used in radio ads.