Klout is the website that measures social media influence across multiple networks.  While the site’s usefulness is hotly debated, one issue cannot be discounted: the lack of support for Google Plus brand pages casts doubt on Klout’s accuracy. While Klout does support Facebook pages and Google Plus personal profiles, the omission of Google Plus brand pages becomes painfully obvious to anyone who is using Klout while attempting to grow a G+ page. … Read entire article »

CBS News published an article written by John Baldoni on March 13th, entitled “Why Google Plus is a Failure” which states the author’s belief that the social network is all but dead. Here I will present my rebuttal to the article and other Google Plus naysayers. Taking Sides? Before we even get to the body of the article, we’re met with a headline firing the author’s warning shot of his allegiance in this debate. His claims of … Read entire article »

Google Plus is a mystery to some, a failed social network to others, and the next big thing to its loyal followers. One argument that is often made is that Google+ has found difficulty in gaining traction as a viable competitor to Facebook. This writer makes a good case that the problem with Google+ is demand over design. Many of his points are spot-on. But should Google+ even try to compete with Facebook? … Read entire article »