Product Review: Flipeez Hats (Jan. 2015 Update)

Product Review: Flipeez Hats (Jan. 2015 Update)

Flipeez are “action hats” for children which can be animated by squeezing a ball contained in the hat’s tassel. Today we offer Flipeez reviews from editors and readers.

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Flipeez “Action Hats”

Flipeez come from the makers of Stompeez, which are similarly-designed animated slippers. The official website,, was registered back in March 2012. Each Flipeez cap is animated by squeezing a pump inside the “puff ball” at the end of a dangling tassel.

2013 Designs

When we first evaluated the product, it was available in the following designs:

  • Huggy Monkey – Opens its arms
  • Playful Puppy – Moves its ears
  • Twitchy Kitty – Raises its tail
  • Peek-a-Boo Monster – Opens its arms
  • Curious Owl – Flaps its wings
  • Ranger Raccoon – Raises its ears
  • Rascally Rabbit – Raises its tail

2014 Designs

The life of a typical As Seen on TV product is that it’s marketed via television first, then hits the store shelves, and then disappears. Flipeez has bucked this trend by re-appearing in 2014 with all new designs, and availability only at retailers (that is, you can’t purchase from the website). The new designs are:

  • Elsa
  • Anna
  • Olaf
  • Doc McStuffins
  • SpongeBob
  • Teenage Mutant Ninja Turtles

2015 Characters

In January 2015, the available characters featured on the website returned to the original 7 designs (mentioned above). It isn’t clear if those designs are still available, but they are nowhere to be seen on the website.

Flipeez Cost

Flipeez cost about $19.99 and can only be purchased from retailers such as Target, Walgreens, and Toys R Us. Many online retailers also offer the product.

Screen Shots

Below are screen shots of the official website, taken in December 2013 and December 2014. As you can see, the 2014 website has removed the “Order Now” button, and still has images of the old styles which are no longer available.


Flipeez website, December 2013

flipeez website 2014

In 2015, the website’s appearance returned to how it looked in the 2013 screen shot above. The “Order Now” button reappeared, although (as of this writing) it does not function properly.

Television Commercial

Below is an updated Flipeez commercial which began airing around September 2014, featuring the new designs.

Transcript of 2014 television commercial:

They’re not ordinary hats, they’re Flipeez! Flip, flip, flip your Flipeez! This winter Flipeez are the perfect cap to keep your child’s ears warm and cozy. Flipeez are animated. Flipeez are fun. And best of all, Flipeez can be worn all winter long. You can get all of your favorite characters just in time for Christmas.  Flipeez are so much fun. Flipeez are available at these fine retailers.

The 2013 Flippez commercial advertised it as a product to order online, as seen in the transcript below.

From the people who brought you Stompeez comes Flipeez! The new, animated cap that’s fun to wear! Flipeez are cozy, soft and super fun. You just squeeze the puff ball and they flip, they flap and they fluff. They’ll make you laugh, they’ll make you smile, Flippez are the fun to stay warm and comfy.  There’s Huggy the Monkey, Curious Owl, Rascal Rabbit, Peek-A-Boo Monster, Twitchy Kitty, Playful Puppy and so many more! Everyone love Flipeez! You can go to to see the full selection of Flipeez! If you have a birthday, holiday or special occasion coming up, Flipeez make the perfect twenty dollar gift. Just imagine how much fun your child or grandchild will have with their Flippez! You can check ’em out at Flip, flip, flip you Flippez!

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Our Flipeez Review

Plush, animated, and light-up toys have gained popularity in recent years, especially for As Seen on TV offerings, and particularly around the holidays. We found the fabric to be comfortable and durable, although the stitching seemed sub-par. The hats fit most children comfortably.

Durability Concerns
The biggest drawback to Flipeez is that they can “break” easily. Excited or aggressive children tend to pull on the ball – which is meant to be squeezed, not pulled. This can detach the pump from the hose which connects it to the animated parts. The good news, however, is that this is an easy fix. We found it easy to reconnect the ball and the hose through the material, without having to cut it open or take it apart. Some parents may not realize the fix is that simple, however.

Bottom Line

Flippez’ strength is that most kids will enjoy them, and it’s a good way to get them to wear a hat. The product’s drawbacks include weak stitching and a tendency for the ball to separate from the hosing in the tassel.

Aside from a couple of drawbacks, the consensus here is that Flipeez is a worthy product, and kids (up to a certain age) will enjoy owning them. If you are still interested in the older Flipeez designs, you may want to try Amazon or Ebay.

Your Turn

Have you purchased Flipeez? Let us hear your opinion in the comments below.

Updated January 14, 2015
Originally published December 2013

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