Bubble Wrap may no longer be a form of cheap entertainment for toddlers and adults, as a new announced version is said to be pop-free.

The Wall Street Journal reports that Sealed Air, the maker of bubble wrap, has announced a new “flat” version of its product. This version, to the lament of many on social media, will not pop.

Sealed Air states that shipping pre-inflated rolls of bubble wrap takes up too much space in trucks and on warehouse floors. The new version is sold in flat sheets and will be filled on demand with a custom pump. Shipping it in this manner will use about 1/50 as much space as before.

Rather than individual bubbles, the new wrap contains a single chamber of air which holds little promise to entertain like the original wrapping has done for decades.

Bubble Wrap was originally called Air Cap and was invented in 1957. It was originally conceived as a new type of wall covering or greenhouse insulation.