Hoaxes & Rumors

Does Heineken Endorse Dog Fighting?

Does Heineken Endorse Dog Fighting?

A photo of two dogs fighting in crowded bar decorated with Heineken banners has prompted some to accuse the Dutch brewing company of endorsing dog fighting, but is this true or just a hoax?

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It’s a Hoax.

Let’s first take a look at the photo in question, often circulated with the caption:

Please ‘SHARE’ THE HELL out of this image.
Big mistake Heineken, BIG mistake.

This photo is in fact real and you can clearly see the Heineken banners lining the establishment with a large crowd viewing the fighting dogs. Heineken, however, did not sponsor the event nor did they approve of the banners being displayed at the fight.

The photo was taken in 2010 in a bar called “Elite Crystal” in Mongolia. The bar owner released a statement (which is no longer available) that his staff “didn’t have time to remove the Heineken banners from the stage” because this dog fight was held during the daytime, and the banners had been left there from an event the prior evening.

Heineken released their own statement in which they stated no knowledge of the event, and took steps to avoid such an issue in the future. They further state, “As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity.”

Despite announcements from both sides refuting the accusation, rumors persist. One user sharing the photo included the comment, “My friends, look closely …. HEINEKEN ENDORSES DOG FIGHTING!!! Since they endorse it, you should spread the word …. Heineken, the killer of dogs.”

It seems as if Heineken was dragged into this simply because a lazy bar owner didn’t remove their banners in time for their barbaric “event.”

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