Website Review: is a Real Disaster

Website Review: is a Real Disaster

Have you seen advertisements for, a website which claims it will help you in a disaster by telling you which items to stock up on in the case of a disaster? Though the idea of disaster preparedness is great, we’re less than impressed with this website and their product.

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Ads for have been around for a little over a year, though it seems as though we’re seeing more of them lately. And though we wholeheartedly endorse disaster preparedness, we’re not as thrilled about someone using scare tactics to make money on readily available information and common knowledge. For reasons given below, we’ll categorize SoldOutAfterCrisis as a sort of “disaster” in its own right.

The headline on claims to offer you “37 food items you can’t get in the coming disaster and may not survive without…” The site itself has the feel of a Clickbank affiliate website generated from a template. Clickbank is full of websites with very similar layouts, all heavily marketed by affiliates. The entire website is nothing more than a rambling one-page sales pitch, which never really tells you anything, other than trying to scare you into buying their product. It’s almost insulting the way they dangle “these 37 items” in front of the reader with absolutely no information ever given.  was registered May 4, 2011, and registered to “Survival Products.” has the exact same registration info, including the same registration date.

Fake Photo of Damian Campbell
The website is supposedly presented by a man named “Damian Campbell” and we’re shown a photo of him. The problem is – that photo is of a male model from iStockPhoto. The iStockPhoto description of the photo reads:

30-40 white male smiling, dimple on right cheek, a little distinguished graying on the chinny chin chin

Would you trust a website that presents a fake photo of its creator?

A reader of ours graciously allowed us to view the product offered by As a very amateur survivalist, I found the information to be mind-numbingly basic. Most of the information is common knowledge that anyone who maintains a household would know to keep on hand. In fact, all you need to do is to Google a phrase such as “Emergency Food Storage” and you could easily amass a better set of items for free than the 37 items they advertise here.

Alternative Survival Websites
Below is a list of links containing more than enough free survival information for anyone looking to set up a disaster survival kit.

  • The Red Cross has a basic Family Survival kit listed here.
  • Some have gone into even more detailed survivalist lists, such as this one.
  • For a little more interactivity, check out Survivalist Boards which has a tremendous community and loads of free info.
  • The LDS also offers a free survival booklet for download.

In the list of links above, you’ll find more than enough information to create a survival kit, without wasting money on a Clickbank affiliate product such as

Bottom Line is a Clickbank affiliate sales pitch with basic information you can easily find online for free. Their one-page sales pitch coupled with an obvious fake photo of the site’s supposed creator is all we need to see in order to feel this is a waste of time. If you are serious about survival and crisis info, visit one of the links we provided above for a good (and free) introduction.

Your Thoughts
Have you seen or purchased from or Let us hear your experience in the comments below.

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