A ploy on Facebook is the creation of fake Facebook pages offering phony giveaways of "unsealed" products. Today we'll take a closer look at this trend and some of the more prominent examples.
These “giveaways” surged in 2013 on Facebook by pages that began a slew of activity, posting photos of well-known product, and claiming to be giving away a large quantity of them because they were “unsealed” and thus could be sold. Some will claim these are “ex-display” models and being given away. Although this scam has been outed by numerous websites and writers, the scam still exists in late 2014.
These promotions cannot be found on official company websites or Facebook pages because they are fake.
Why do it?
The biggest question is why someone would bother running a fake promotion, especially if they aren’t even linking to a website of any kind. From our research, we have found that the most likely reason such fake promotions are created is to simply build up a Facebook page with massive amounts of likes. These pages are then sold, renamed, and all traces of their fake promotions are deleted.
GHD Straighteners. The fake page’s first post was 22 hours prior to this article’s original post date and claimed, “We have got 569 GHD Hair straighteners that can’t be sold because they have been unsealed. Therefore we are giving them away for free. Want a pair? Just Share this photo & Like our page then we will choose 569 people completely at random on 20th March.” Oddly enough, the fake page had more likes than the real GHD page did at the time.
Beats by Dre
We had a full article ready to publish, but this page was shut down soon after we contacted Beats by Dre for a comment The fake page had an almost identical promotion: “We have got 1,239 boxes of Dre Beats and 250 Monster Beats By Dr Dre Studio Limited Edition that can’t be sold because they have been unsealed. Therefore we are giving them away for free. Want a pair? Just Share this photo & Like our page and we will choose 1,239 people completely at random on March 15th.”
Update: After the fake Beats by Dre pages popped back up, we decided to publish the full article here.
We spotted this fake “unsealed” giveaway which asked for users to comment with their country. This is a good way to fool people into commenting, which spreads the image and gains likes faster. Their caption stated:
We have got 50 Macbook Laptop’s that can’t be sold because they have been unsealed so we are giving them away.
If you want a pair, just share this photo and like -> Apple Comment your country below.
In April 2013 we saw several fake iPhone “unsealed” giveaways, although the number of likes these pages are receiving appears to be slowing somewhat. Here is a caption from one spotted April 4, 2013 (and submitted by a reader):
We have got 239 boxes of iPhone’s 5 that can’t be sold because they have been unsealed. Therefore we are giving them away for free.
Want one of them? Just Share this photo & Like our page and we will choose 239 people completely at random on 5 April and winners will be posted here.
The photo to the right has been used in dozens, if not hundreds, of these fake “unsealed” giveaway pages.
Fake product pages online have been offering phony giveaways of “unsealed” products as a way to build easy likes for their pages, which are then sold and renamed.
Have you seen one of these fake promotions on Facebook? Drop us a link in the comments below!