Seeking Reviews for Muscle Maximizer

Have you seen ads for a “weird tip” that can make you build muscle fast from the website themusclemaximizer.com? Is there any truth to the hype of this product? Today we’ll give you our take on the product and seek customer reviews.

What is The Muscle Maximizer?
When you arrive at themusclemaximizer.com, you’ll be met with a video featuring muscle-bound Kyle Leon who tells you that you’ve found the number 1 site for tips, tricks, and advice for building new muscle quickly  safely, and naturally. As we watch the videos on the site, we learn that the product offered is Kyle Leon’s “Somanabolic Nutrition” method, referred to as Somanabolic Muscle Maximizer, or SMM. The program is an e-book you can download, which contains customized diet program and strength training, tailored to your specific body type. It is not a supplement or a video.

themusclemaximizer.com was created on July 20, 2010. It appears to be owned by or related to musclemealsinc.com, which was created on December 14, 2009.

Cost
The cost is $47… to start. If you attempt to leave the website without ordering, you’ll be given (via a nagging popup) the opportunity to pay just $19 upfront and then the rest after three weeks. But that’s just the beginning. After you buy the first product, they will immediately try to sell you an additional product for $37. And after that, they have more to sell you. Hype and upselling appears to be a big part of their business model.

Pros

• The nutritional information is useful.
• The breakdown by body type is a good feature that many similar programs lack. 

Cons

• Immediate upselling of more products.
• Video and website are essentially a long, rambling sales pitch full of hype offering little info on the product itself.
• Product is heavily promoted by sleazy affiliate marketers offering fake reviews. When a “review” ends with “Buy this product here” then it isn’t really an objective review.
• It is primarily geared toward those with goals of big muscle gains.
• The “Bonuses” are included for everyone, thus not really bonuses.
• $47 for an e-book seems rather expensive compared to the vast selection of less expensive books available by renowned fitness experts and nutritionists. $84 (if you buy the first upsell) seems even more exorbitant.

Other Reviews
The problem with Clickbank-based programs such as this is that there are untold numbers of affiliates out there trying to make money from it. Many of these affiliates create fake “review” websites which offer glowing endorsements of the product ending with a click-through to buy it. Sorting out real reviews from the fake ones can be a challenge.

Bottom Line
There may be some good info in the Muscle Maximizer, but the product’s credibility is immediately lowered by its association with Clickbank, sleazy affiliate marketers, and the immediate upselling techniques. $47 (and especially $84) seems rather steep for an e-book in the crowded and competitive field of diet and exercise literature.

Your turn
Have you used the Muscle Maximizer program? We’d like to hear from you in the comments below.